When you want to promote or sell a product or service it is good to consider using commercial photography since the images captured are used for commercial use, the images can be in brochures or even in leaflets depending on where the company wants to use it, product photography is a branch of commercial photography which helps the product to be well represented. When using both commercial and product photography it is good to ensure that someone else’s vision is delivered in a great shot with this there are factors that need to be considered when doing it.
A significant aspect of evaluating is that the needs and expectation should be known before even agreeing to take a shoot, know what kind of images they are looking for and if the standard quality required can be delivered, both client and photographer may think that they do share the same idea and disputes may occur once the results come out, therefore, both interest of both the photographer and the clients should be known.
Images do have their purpose and it is good to know the purpose this is because they will help you know the amount you will charge the client, if the image is intended to be used internationally you are likely to charge more compared to one being used locally; also you can have better plans in an instance that if you will be taking portrait pictures then the client is likely to use the pictures in a poster or cover.
Once you decide to charge the client you should consider all the expenses incurred, the time you did use and the effort this will help you to charge the client reasonably and realistically, if you not sure of the charges you could consider to ask another professional photographer to help you out, the charges should not be really high or low therefore some factors need to be considered.
In the preparation a professional photographer should have sketches that they will use in the shoot, shoots are done quickly, and there is less stress when you have sketches you may also plan on the light setups, there are certain props or lenses needed for a shoot and when sketching you will be able to know which ones you need this in turn will help you pack the right gears also ensure that the gears you have carried have a backup.
Once you having the shoots the client needs to be there since they are the ones that approves sign-offs this simply means when a photo is taken the clients evaluates it to know if it captures what they need and if it does they can continue with the next setup.