Utilizing Magnetic Refrigerator Calendars to Market Your Business
The fridge is the most commonly accessed appliance in the house. If your home has children, you have probably already attached the school lunch calendar into the fridge to keep tabs on what is happening. You may have also put the list of the tasks you have at home or even your social calendar.
Whichever the case, the fridge door becomes one of the vital communications avenues within the house. Meaning that as a company, there is a fantastic prospect for you to develop awareness of your brand and your solutions, by supplying a magnetized calendar for the fridge.
These magnetic fridge calendars take a variety of distinct forms. One type is a twelve page calendar which measures 3×5 with a magnetic backing in which the back will have your business card and all the contact info over it. The second is a bigger one that has a dry erase board on the surface of the magnet which the client can be able to write on. Additionally, it has a grid with 5 months’ worth of boxes on it, so that they can write down the calendar information that is important to them. On top it has your logo and business name. These magnetic calendars can be used for years, and are inclined to get taken by people to put on record cabinets or the sides of the desks at work as well as being used as magnetic refrigerator calendars in the home.
From your standing point, these are similar to getting personalized directories where people may look at them if they are taking a look at something which wants to be scheduled. The standard companies which use this kind of calendars are physicians’ offices for monitoring appointments, automobile repair areas for scheduled maintenance and tune-ups and printers in which clients are monitoring long-term deadlines.
Your fridge calendar needs to have your company’ name, telephone number, website, and address. Fax numbers are great for magnets intended to target different companies, doctor’s offices and dental clinics might not require them to get patients.
When presenting your company’s information on the magnetic refrigerator calendar, it is good to remember that readability Is important. Do a print outside and check it out at your work premises from a moderate distance. Make sure it could be read on arm’s reach, because that is where it will most certainly be sitting.
The final step is bringing them to your clients. You can simply hand them out at the office, or mail them out with the latest statement. If you invoice frequently, give them out in the invoices of the last months of the year or very early in the year. It would be a very good for the business to business style opportunity to hand them out during your regional Small Business Development Council Sessions.