Tips for Cell Phone Companies to Run Successful proximity Marketing Campaigns
Since the year 2014, proximity marketing has been recognized as an effective way to drive retail sales. There are tons of untapped potentials that are related to this strategy.
Imagine if you knew exactly where your customers are located, what they are doing, and how you can be of help to them. With the proximity marketing technique, you will have access to all that information and many more. This means that you get to send personalized messages at exactly the right time and place. By so doing, you will be encouraging your customers to take action immediately. Here are ways in which you can run a successful proximity marketing campaign.
Know Your Customers
If you are ready to get started with proximity marketing, you need to make sure that you have as much information as you can about your clients. Once you get to learn about what your customers like, you can make a more targeted offer on whatever product that you are selling. This makes your customers more likely to be engaged with your content and less likely to get frustrated and delete your app.
Use More than Mere Location Data
Location is the key factor when it comes to proximity marketing. However, this doesn’t mean that you can ignore other variables.
Factors like the purchase history, browsing history, and search history can assist you in personalizing content. Consider this case; your customer walks into a phone shop, you know that they have recently searched for Stay Mobile cracked iPhone screen. This way, you can be in a position of serving them content related to phone screen repairs.
Keep Off Third-Party Ad Newtworks
Behind the scenes, proximity marketing, works simply. You will require an app that interacts with beacons to detect the user’s location and serve them relevant content.
When it comes to implementing the beacon strategy, you have two options. You can either create your own branded app or use a third party network. It is tempting to join a third-party network, but this will limit you the control over user experience and less liability to control the content shown.
To have a successful proximity campaign, you need to invest in creating your beacon-enabled app. This gives you control over the content and user experience. It also allows you to have access to powerful analytics and the ability to make changes and improve campaigns in real-time.
Never Use Annoying Ads
While there is nothing wrong with sending the occasional special offer or new product notifications to customers, you need to be selective.
Avoid sending multiple ad notifications one after another. Also, avoid sending advertisements for products that consumers aren’t interested in. Tactics like these are tacky and annoying and will not make your brand look good.