Best Website Navigation Practices
The majority of website owners have a false belief that just getting web surfers to their site is the goal. However, the average site user stays on the website for less than 20 seconds before they can move on. Sometimes the short stay could be as a result of a slow loading site or an unattractive landing page. Other times it is because the website doesn’t make its motive clear instantly.
Another reason and one of the easiest to avoid is website navigation. If the web surfer struggles to find what they are in need of, then they will stop searching. They will instead move on and start searching for other sites.
Offer Many descriptions as You Can
Your navigation list should contain more than just a list of heading. If the surfer doesn’t understand exactly what to expect from each option on your menu, they are less likely to ever navigate beyond the landing page. This can be avoided by ensuring that each of the menu options is as descriptive as possible without making it too lengthy.
You Shouldn’t be Overly Creative
Just like the words you use on your menu need to be clear, it is equally important to make sure that any symbols or navigation tools you use remain clear too. If you decide to use symbols to represent different pages on your website or options like the search function, make sure that you stick to the obvious ones. When you get too creative; you will only confuse your web visitors rather than impress them.
Don’t Overlook the Function of SEO
Sometimes it can get tempting to utilize your menu for SEO when trying to incorporate keywords and other SEO strategies into your site. While getting ranked on Google is important, it is just as important to consider what will happen once your visitors land on your page.
So as to avoid ending up with unnatural sounding headings and confusing menu choices, you can skip the SEO tactics when designing your menu, and use the best website navigation practices.
Take into Consideration the Needs of the Visitors
It can be quite tempting to organize your menu based on where you want your visitors to go first, second, etc. But one of the essential website navigation best practices, you must put the visitor first.
List your menu depending on what you think the customer will want to know first, such as more about your business, followed by information about your products or your contact details.
Consider Your Mobile Navigation
With all the website navigation best practices working, double check to make sure that everything on your sire is running smoothly. You will find out that there are times when search functions and menus get distorted on mobile devices. Double check your mobile website to avoid losing out on a large percentage of traffic.